90 rooms in Murdoch University Village’s Hakea block will be dedicated to short stay accommodation year-round, as the Village ramps up its focus on conference, business and sports groups.
Academics, overseas education agents on familiarisation tours and other university groups are also frequent visitors, offering Murdoch University a convenient, on-campus solution for its guests.
The Village is the third in Australia to dedicate a building to Campus Short Stays, where vacant rooms are rented to groups and independent travellers during the academic year and summer break. The first dedicated rooms were first launched at Western Sydney University Village’s Parramatta campus, followed by University of Canberra Village.
The Hakea solution allows guests to enjoy their own space and minimises any impact on student residents. Rooms can be cleaned and prepared more efficiently, without staff having to travel to multiple buildings across the site.
General Manager, Brian McHenry, said, “We’re turning an occupancy challenge into a successful revenue generating product. We are seeing a significant increase in booking activity in our short stay accommodation and have raised in excess of $10,000 in incremental revenue since Hakea launched in the middle of December.”
CLV has increased its focus on short stays to proactively bridge occupancy gaps, with the help of Short Stays Sales Manager, Rachel Manson (also General Manager of University of Canberra Village) and the village teams.
A range of new initiatives have been introduced, including partnerships with online travel agents, GTA and C Trip, and national promotional material for event managers, schools, sporting clubs and groups.
“We have seen impressive performance in revenue figures against our FY17 budget commitments, with sites such as Canberra, Campbelltown and Hawkesbury almost doubling last year’s performance,” said Rachel. “Over the busy festive season, many villages had sold out inventory at peak times and increased overall short stays occupancy.”
“In 2017, we are being strategic about room allocations to open as much short stay inventory as possible and allow villages to maximise revenue,” Rachel continued. “We will concentrate on making short stays management easier for villages by focusing on the groups market and introducing Standard Operating Procedures to ensure consistent, high quality service.”
As a thank you to staff across CLV, we have launched a special staff discount for 25% off accommodation at any Campus Short Stays property in Australia.
Enter the code CLVSTAFF25 at campusshortstays.com.au. Staff employed at any CLV property worldwide are eligible for this offer (subject to availability).