I have 11 years’ marketing experience, gained across a range of products and industries. Notably, the past seven of those 11 years have been in the higher education and student accommodation sectors. Marketing to young adults is a hugely interesting audience, with ever changing trends and technology influencing their decision making process. I love the challenge that this creates and it means that as a marketing team, we have to constantly engage and research our audience.
Before joining Campus Living Villages, I worked at BPP University. Having worked in the higher education sector I feel I can provide an excellent service to our university partners, from a marketing point of view, as well as understanding the sector and the issues many institutions face. I started my career at LateRooms.com (a hotel booking site) which is where my technical knowledge of digital marketing, UX, SEO and website development was established. Knowledge of online hotel booking has also been beneficial in understanding and marketing our short/flexible stays model.